Brand Platform:
Matalan
Agency Partner / McCann Manchester
‘Real Life Ready’ Matalan’s new brand platform. Putting the customer first, spotlighting real, relatable moments and placing Matalan at heart of their lives. This gave Matalan a direction like never before, a platform for all future campaigns and a new company ethos.
Historically, the brand had struggled to engage with customers at an emotional rather than rational level. We changed the way we spoke and updated the way we looked. Challenging perceptions externally and internally.
A year in the making and brilliant team effort.
Real Life Ready.
Got a nice ring to it, hasn’t it?
What it stands for is even better.
It means at Matalan, we’re Real Life Ready.
And everything we do is to make sure our customers are Real Life Ready too.
Ready for the weekend. Ready for Christmas.
Ready for a random Tuesday.
With stylish women’s, men’s, kids’ and homeware 365 days a year.
It’s nothing new to us, it’s just finally time to shout it from the rooftops.
So our new and existing customers know exactly who we are.
And that’s a real family company.
With real heart and soul.
Real products, at real prices, for real families.
So, let this be a giant red flag in the sand.
From big swanky TV ads to everyday team emails. Be proud of what we do.
Be proud of who we do it for.
And be proud that at any given moment, we are the brand that gets the nation Real Life Ready.
