Together for
Alder Hey.
For the last 10 years I’ve had the privilege of partnering on a yearly campaign with the incredible Alder Hey Children’s Charity. During that time we’ve raised over £10m for the hospital. It’s been an amazing journey. We've become famous for the family PJs. Recorded charity songs, broken world records, held concerts and more. Gaining huge celebrity and PR support, driving awareness and sales, with 100% of the profits going directly to Alder Hey.
#GetYourStripes
Agency Partner / Mission
Not just a pair of pyjamas.
We celebrated festive family downtime through a product campaign that appealed to the customer and celebrated the partnership of Matalan & Alder Hey Children’s Charity. We knew to cut through at this busy time period we needed something innovative. Jumping on the selfie culture we designed a collection of striped family PJs (including pets) and titled the campaign #GetYourStripes. 100% of the campaigns proceeds went to Alder Hey Children’s Charity which resulted in Matalan’s most successful campaign yet.
Campaign
Highlights
£1.3 million. #GetYourStripes was Matalan’s most successful Christmas campaign to date and helped to generate over £1.3 million for Alder Hey Children’s Charity.
100% Product Sell Out. The campaign was Matalan’s best footfall driving campaign ever with weekly unique site visits reaching an average of 3.2 million. Customers often made multiple purchases and the campaign created a huge incremental lift on none promotional product.
465 million Total PR reach. The campaign was widely viewed and utilised all of Matalan’s channels whilst being supported by celebrities, media partners and press.
20 Celebrity Images. Celebrity selfies were shared on Matalan’s platforms and celebrities’ own channels. Including The Spice Girls, Ella Eyre, Stacey Soloman, Fleur East, Keith Lemon & Helen Mirren.
Behind the scenes.