Matalan, the UK's original value retailer, had long relied on its membership reward card to lead its marketing efforts. However, in recent times, the card had lost its edge, struggling with a lack of identity and relevance in a competitive market.

The challenge was clear: to modernize and refresh the look and feel of the reward card, making it more appealing and relevant to today’s customers. The goal was to give shoppers compelling reasons to 'swipe' again, reigniting their connection with Matalan and reinforcing the brand's value-driven promise.

Simple Customer Rewards.