Trade Offers
Retail has been facing some big challenges recently, with trading conditions tougher than ever. To manage our promotions, we created a 'value framework' that covered everything from full-price bestsellers to end-of-season sales.
Offers were a key part of the strategy, we used a templated approach that was flexible, quick to create, and easy to roll out, while still keeping our brand voice clear and consistent.
We collaborated closely with trading teams to align promotions with customer missions and mindsets.
Phrases like "That’s the holiday sorted" or "Ready for the cold snap" tap into what customers are truly looking for, making the offers feel relevant and timely. This approach is designed to drive measurable results, such as increasing customer engagement, boosting sales and enhancing brand awareness, even in challenging trading conditions.
