Souluxe.
The Value of Movement.
We connected with some incredible athletes, from Paralympians to world heavyweight boxers. Exploring the powerful impact of exercise on their lives. Their stories inspired us all to embrace movement and kickstart the New Year with energy and purpose.
This campaign not only motivated customers to get active but also established Souluxe as a credible and great value activewear brand.
Led by engaging digital content and amplified across both earned and owned channels.
Frank’s Story.
”24 hours in a day, give yourself at least 1 hour to invest in your body, mind and soul.”
Frank Bruno | WBC Heavyweight Champion
Kadeena’s Story.
”Sport to me was a life saver. It gave me purpose in life.”
Kadeena Cox MBE | British Paralympic Champion
Anna’s Story.
”The body is a fascinating tool, so use it or lose it, the value of movement is invaluable.”
Anna Fooks | Professionally trained dancer
Sara’s Story.
”Movement for Sara through gymnastics means more than we realise, it’s a time where she can be free to move and express herself independently…”
Sara Zeb | Gymnast
